Don’t miss out on our Women in Business webinar Generational Buying Behaviour on Wednesday, 25 June 2025 - 12pm-1pm.

 

Join host Emma Barbato, as she delves into how brands can attract and engage consumers across generations.

Emma brings 20 years of experience in behavioural branding, omni-channel marketing management, creative strategy and public speaking. In 2024, Emma developed Australia’s first custom AI-generated celebrity, Bruce Ryder, pioneering a new frontier in generative media.

 

In this webinar, you will:

  • Learn how brands can attract and engage consumers across generations by decoding the unique buying triggers and pre- and post-purchase mindsets of each group. 
  • Gain valuable insights into the psychology behind each demographic’s decision making and learn how to create strategic, tailored messaging that resonates with them all. 

 

Register now to secure your spot. 

Contact Details

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If you have any questions, please email womeninbusiness@tafensw.edu.au

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